Tertium Quid: Pictorial Narratives Created From Vintage Press Photographs by Murray Moss 

ter·ti·um quid

noun \tər-shē-əm-kwid\

:  Late Latin, literally, third something; a third party of ambiguous status

<there was a man and his wife and a tertium quid — Rudyard Kipling>


“A press photograph is defined by its function, which is to infuse a text with visual meaning in the telling of a news story,” Murray Moss writes in his introduction. Assembled from his own unique collection of archival, annotated, and published prints that were acquired in the past two years from the photo morgues of a moribund newspaper industry, these original photographs are “for the first time shown publicly without the newspaper text they were originally assigned to accompany. Rather, I have paired these images, at my own discretion, with other orphaned press images, putting them in dialogue, and in the process creating for each image a new narrative—a new life, a third story, a tertium quid.” 

In turns humorous, striking, mysterious, and always surprising — these photographs reveal an undiscovered side of their personality through these pairings. Unwittingly, they have become starring characters in new narratives that are both revealing and delightful.

“Some are duets, or fugues.” Moss writes, “Some dance a pas de deux. Many are six degrees incarnate. And others are conversations between strangers who share a bench in the park and discover common ground.”

Reproduced at the actual size of the original photos, with both the front and the often annotated back presented with equal importance, these artifacts, “retired now from their labors, are akin to those exceptional functional objects that have served their time and have later come to be appreciated, even coveted and exalted, for the extraordinary qualities that lie outside of their original function.”

Tertium Quid is a personal tribute by Murray Moss to a lost newspaper culture, a love letter to the often unsung press photographer, and a transformative elixir to the power of the image.

*Tertium Quid is published in a limited edition of 1250 copies, each sequentially numbered.*

About the Author: Murray Moss is a Principal, along with his partner Franklin Getchell, of Moss Bureau, a multi-platform provider of strategic design consulting and curatorial services. Prior to establishing the Bureau, Moss was the founder and creative mind behind the internationally renowned Moss design gallery, which was established in 1994 and in its eighteen years continuously created new paradigms for design communication. 


Price: $75 U.S

Hardcover / 11” x 11.25” / 204 pages / 200 color illustrations

ISBN: 978-0-9859958-0-5

Available May 28, 2014 on Amazon and selected stores


By Mats Gustafson, with texts by Glenn O'Brien and Berndt Arell

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“The fragility of Mats Gustafson’s art is almost tangible . . . Landscapes, portraits pervaded with eroticism, and fashion illustrations—Gustafson’s brush is adept at them all. They betray that he is an artisan in the deepest sense, both artist and craftsman.”

—Berndt Arell

Mats Gustafson Watercolors is the only overview publication to date on one of the most admired illustration artists of our time. Known for his subtle and haunting fashion illustrations, intimate portraits, and scenes of nature, Mats Gustafson began his career as an illustrator in the late 1970s, at a time when editorial illustration was eclipsed by photography, and watercolor as a conceptual medium had barely been explored. The elegant and expressive character of Gustafson's watercolor, pastel and cut-out paperworks expanded the possibilities of fashion illustration and nearly single-handedly reinvigorated the genre. Published to coincide with a major retrospective exhibition of Gustafson’s work at the Millesgarden in Stockholm in 2013.

*Mats Gustafson Watercolors is published in a limited edition of 1,250 copies, each sequentially numbered.*

About the Authors: Mats Gustafson’s fashion and portrait illustrations have been included in French and Italian Vogue, The New Yorker, and Visionaire, and he has created advertising art for Hermès, Tiffany & Co., Yohji Yamamoto, and Comme des Garçons. His work has been exhibited internationally in solo and group shows. Glenn O’Brien is a renowned art critic and writer. Berndt Arell is the director of the Nationalmuseum, Stockholm.

Price: $65 U.S

Hardcover / 9.45” x 13.3” / 24 x 33.8 cm / 72 pages / 50 color illustrations

ISBN-13: 978-0-9859958-2-9

Available July 123 2013 on Amazon and at selected bookstores


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First Edition SOLD OUT - Second edition in the works

Dear friends, thank you for making the first edition of The Unknown Hipster Diaries a great success. The edition is sold out in the US! (There is a limited number of copies available at Colette in Paris, and there is a book signing with Jean-Philippe Delhomme this Saturday December 15 at Colette from 4 pm to 6 pm, so if you can pick up a copy there).

However, due to popular demand a second edition of 1,000 copies is in the works, and these books will be available around March 1, 2013, on Amazon and in selected bookstores. Please check back here for updates and availability. Jean-Philippe is hard at work and the second edition will have a new cover illustration! Thank you again for your support.

(Booksigning at Bookmarc in New York City, November 15, 2012)

(Booksigning at Bookmarc in New York City, November 15, 2012)


By Jean-Philippe Delhomme


The Unknown Hipster is a creature born between the demimonde of Paris and the hip enclaves of New York. Of obscure pedigree and questionable occupation, the Unknown Hipster nonetheless seems to be able to attend exclusive openings, guest-only parties, and private fashion shows. He mixes with artists and celebrities with all levels of fame – from the painfully hip threeASFOUR in the Lower East Side of Manhattan to Karl Lagerfeld’s ne plus ultra exclusive fitting chambers. In between, the Unknown Hipster crashes François Pinault’s party in Venice, communes with Marina Abramovic at MoMA, has a run-in with a faux John Baldessari, and attends the Occupy Wall Street protests.

As written and drawn by the celebrated illustrator and author Jean-Philippe Delhomme, the Unknown Hipster’s adventures are by turns sly, perceptive, and extremely funny. Delhomme simultaneously celebrates and pokes fun at our culture’s obsession with fame and exclusivity. Adapted from Delhomme’s The Unknown Hipster blog in the form of a diary, this witty book precisely captures in words and drawings contemporary culture today.

The Unknown Hipster Diaries is published in a limited edition of 1,000 copies, each sequentially numbered.

About the Author: Jean-Philippe Delhomme is an award-winning illustrator based in Paris and New York. He has produced classic advertising campaigns for Barneys New York, the Bon Marché in Paris, Saab, and The Mark Hotel. His illustrations and writings appear regularly in GCasa Italy; GQ France; and American GQ, where he illustrates Glenn O’Brien’s popular column, “Style Guy.” He is also the author of The Cultivated Life (Rizzoli, 2009) as well as three novels.

Hardcover / 6.75” x 9.25” / 192 pages /  200 color illustrations / $45 U.S. 

ISBN: 978-0-9859958-0-5 / publication date: 15 November 2012